Welcome to GEL Commerce
At GEL Commerce, we're redefining the digital shopping experience
Specializing in the latest gaming, electronics, and lifestyle products, we partner with leading brands and retailers to deliver innovation, seamless technology, and standout customer service. Join us as we shape the future of online commerce.
Our Story
Based in the heart of London, GEL Commerce is a premier partner for brands and eCommerce players seeking growth.
We offer agile, end-to-end solutions across sourcing, distribution, import/export, and business consultancy—tailored to meet each client’s unique needs and goals. What sets us apart is our customer-first approach and our deep industry expertise.
Our founder brings over 15 years of hands-on experience in eCommerce, wholesale distribution, and international business. Recognised in 30 Under 30 in 2019, his leadership continues to drive innovation and excellence at every level of the business.
Services Overview
Global Sourcing
At GEL Commerce, we connect you with a world of products through our expansive supplier network and deep industry relationships. From trending items to rare, discontinued lines, we specialize in sourcing the products others can’t. Count on us to keep your inventory fresh, competitive, and ahead of the curve.
Wholesale Distribution
​With over 15 years of expertise in wholesale distribution, we proudly serve both domestic and international markets. Our mission is to support your business through reliable import/export solutions, end-to-end distribution management, and tailored B2B services. Trust GEL Commerce to deliver the service, speed, and industry know-how your business needs to thrive.
Business Consultancy
GEL’s founder brings deep expertise in advising and strategizing with brands and eCommerce businesses to drive sustainable growth and expansion. With a strong background in global markets, wholesale, and digital commerce, our team is equipped to support your journey at every stage.
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Backed by a Master’s in Strategic Marketing and Business Management, we combine academic insight with real-world experience to deliver actionable strategies that make a difference. Let’s work together to elevate your brand and unlock new opportunities.
Brands
Our partnerships with leading Electronics, Gaming, Toys & Leisure brands to offer you the latest and most sought-after products in the industry.
